FAQs

We know, an FAQ section is very atypical of a Creative Agency. We do love an informal chatter over coffee for any number of times to know you and your business/brand better. But to make things clear right before journeying together and more importantly to save "precious" time on both sides we felt an FAQ section would be more helpful.

What's your philosophy?

Communication is the crux - we believe in this verbatim. Only compelling communication can help grab attention and nurture sizable mindshare. Every human has distinct perception and perspective, so are brands, with a distinct persona and character - we're here to bridge the gap and make the boundaries between brand, medium, and TG obsolete!

Do you have a big team?

We believe in being lean, flat, and agile. And we're a small team by choice not by constraints! Given the nature of our work we'd love to be close-knit, rubbing shoulders all the time. Most importantly, we are Quality-Nazis and wish every execution and delivery passes our scrutiny. Our experience in bigger systems have taught us a valuable lesson - hierarchies and rigid systems spoil spontaneous creativity. However big we grow by numbers or achievements we'd prefer to be a small, close-knit team; at least for the core team.

OK, so if you're a small team are you a bunch of freelancers?

Not at all! There's a difference between being lean and being a bunch of freelancers if you caught it right. We are a team of seasoned creative professionals with a cumulative team experience of around 25 years spanning diverse business verticals (Healthcare, F&B, Education, Realty, FMCG, Fashion & Lifestyle etc.) working in a cozy office space with fixed working hours and amazing ambience. 

What kind of projects incite your interest?

As a creative communications agency we look forward to engage with businesses from quite an early stage. Right from Brand Design, Brand Launch through Campaigns and Promotional Activities. We look towards a holistic solution for every business/brand challenge. We think in terms of the big picture. Though we wouldn't deny designing/executing tactical communication for our clients, our heart lies in traveling with the brand right from inception.

What's your say on clients?

Interesting question! Clients come in VIBGYOR - Virtuous, Immaculate, Bold, Gold, Yelling, Ostentatious, Rewarding. Whatever the type our clients are we consider clients more than our business partners. We ever value them for the opportunities and challenges they give us. It wouldn't be an overstatement to say that we're in fact nothing without our clients, and we treat them as our family.  

Have you ever turned down projects?

Oh yeah, we do! We are proud of our creative pedigree and it warrants us not to stoop to something ridiculous - like delivering a logo in a day, a campaign idea by evening, or a brochure by the next first half! Also, our experience gifted us the ability to sniff out non-serious, window-shopping clients. 
We are definitely good at what we do, if not the best. But we haven't invented a magic wand or a software yet, that cranks out clients demands in a jiffy! Alongside, we value and love to work with clients who are serious about their business'/brand's reputation and look beyond the horizon.

Are you pricey?

Being pricey or not is relative. Perceptions differ, so is affordability. If you're looking for a Maserati at an Autorickshaw's price we're sorry! But for clients who look forward to make their brand "The Brand" with due respect to our work - we're definitely affordable!

How do you bill a client?

Depends. We have worked with clients on equity sharing, monthly retainer, and project fee bases. Let's decide on it mutually. 

Do you do digital?

Yes, we do have a digital team capable of strategizing and executing digital end-to-end. Digital Marketing, Social Media, Websites, Apps - you name it!

Do you produce Films / do photoshoots?

We have partnered with a reputed Production House that can produce films on our clients' behalf. Strategy, ideation would still be our's, it's only the production that happens with the Production House. Similarly, we have a close network of professional product, industrial and corporate photographers who can photoshoot for our clients. 

When's the right time to call you / meet you?

Anytime! Our Founder Bharat is fond of meeting and talking to people, ring any number given in the contact.